REINFORCE
Hands first. Always hands first.
The quiet one. Nothing about this serum announces itself, which is how you know it is doing work.
Two percent hexapeptide-11 and one percent ginkgo biloba extract are the reason it is a treatment rather than a moisturiser. The peptide signals for firmness; dipalmitoyl hydroxyproline works the same territory from another direction. Around them, hyaluronic acid and sodium PCA handle the water, and antioxidant-rich blueberry and strawberry seed oils protect the actives they sit beside. Aloe leaf juice is the base — hydrating before anything else has started.
This is slow, cumulative, unglamorous work: fine lines softened, skin that holds its shape better, a finish that reads plumper rather than shinier. Nightly, on clean skin, and give it eight weeks before you have an opinion.
Suitable for normal to dry skin.
How to Use:
Apply to clean skin. Follow with a cream if you need one.
Hexapeptide-11
At 2%. A signalling peptide used for firmness and the look of fine lines — the reason this is a treatment and not a moisturiser.
Dipalmitoyl hydroxyproline
An amino-acid derivative that works on firmness alongside the peptide. Slow, cumulative, unglamorous.
Ginkgo biloba leaf extract
At 1%. Antioxidant and circulatory support, sitting under the peptides.
Blueberry seed oil
Organic, antioxidant-rich. Protects the peptides it sits beside.
Strawberry seed oil
Light, fast-absorbing, high in linoleic acid. Keeps a serum a serum.
Aloe leaf juice
Used as the water phase rather than as a claim. Hydrating and calming from the first ingredient down.
Hyaluronic acid
Humectant; pulls water into the upper layers and holds it there, so skin reads plump rather than merely damp. Used here at multiple molecular weights so it works at more than one depth.
Sodium PCA
Part of skin's own natural moisturising factor. Replaces what washing takes out, and keeps the hydration from evaporating off again.
REINFORCE — Peptide Anti-Aging Serum INCI
Ingredients:
Aloe Barbadensis (Aloe) Leaf Juice➀, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil➀, Aqua/Water, Pentylene Glycol, Cetearyl Alcohol, Sodium PCA, Isoamyl Laurate, Glyceryl Stearate Citrate, Dipalmitoyl Hydroxyproline, Propanediol, Parfum/Fragrance, Caprylic/Capric Triglyceride, Fragaria Ananassa (Strawberry) Seed Oil, Vaccinium Myrtillus (Blueberry) Seed Oil➀, Xanthan Gum, Hexapeptide-11, Phytosterols, Ricinus Communis (Castor) Seed Oil➀, Ascorbyl Palmitate, Hydrolyzed Hyaluronic Acid, Potassium Hydroxide, Sodium Hyaluronate, Sodium Phytate, Tocopherol, Leuconostoc/Radish Root Ferment Filtrate, Ginkgo Biloba Leaf Extract, CI 77491 (Iron Oxides)➁, Citric Acid, Sodium Benzoate, Potassium Sorbate, Glycolipids, Linalool➂, Geraniol➂, Citronellol➂
➀ Ingredients from organic farming
➁ Pure mineral pigments
➂ From natural essential oils
