La Prairie Cellular Swiss UV Protection Veil SPF 50 PA++++

Sunscreen from a Swiss lab at Swiss lab prices, and the single most effective anti-aging product La Prairie sells.

High-potency and high-protection: UV filters plus powerful antioxidants against environmental damage, UVB and UVA. PA++++ is the top of the UVA scale. The texture is lightweight and fast-absorbing, and it delivers deep, long-lasting hydration rather than the tight, drying finish that makes men abandon sun protection by the second week. Skin is left soft, smooth and healthy-looking. Veil is the right word for the finish — there is no white cast and no weight, which is the only reason a sunscreen ever actually gets worn daily.

Every morning, indoors or out, winter included. The damage this prevents is the damage everything else in this collection is trying to undo.

Details

• SPF 50, PA++++ facial sunscreen
• UV filters with powerful antioxidants
• Lightweight, fast-absorbing texture
• Deep, long-lasting hydration
• La Prairie — Switzerland