DADDY JO
NOVO — Retinol Alternative Serum

NOVO — Retinol Alternative Serum

Bidens pilosa, rosehip, lactic acid. The retinol alternative in serum form — renewal without the burn. Flesh, again.

Three actives. Thirty-four ingredients in all.

Rosehip·Lactic acid·Bidens pilosa

$44.00USD
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Not sure it's right for your skin? Four questions — Daddy will tell you.

If RENOVO is the cream, NOVO is the serum — the same gentle renewal, in a lighter step that goes under everything. Bidens pilosa, the plant-derived retinol alternative, does the retinol-like work of smoothing lines and evening tone, while a touch of lactic acid refines the surface and speeds the turnover along. None of it comes with the peeling, the redness, or the sun-shy weeks retinol charges for.

Around the actives: organic rosehip and sea buckthorn for tone and antioxidant cover, murumuru and mango seed butters and jojoba to keep the skin fed, multi-molecular-weight hyaluronic acid for the hydration that makes the whole thing comfortable. It absorbs fast and layers clean. 99% natural origin, COSMOS Natural, non-GMO.

In consumer testing, 90% felt instantly comforted skin, 85% noticed smoother-looking skin and improved texture, and 70% saw a reduced appearance of lines.

Renewal you can use every day. No recovery required.

What it does

  • Reduces the appearance of lines and wrinkles — no irritation
  • Renews and refines texture; smoother-looking skin
  • Evens tone and brightens; softens the look of dark spots and blemishes
  • Lightweight, fast-absorbing; instantly comforting

What is in it

Rosehip

Cold-pressed, high in linoleic acid. Works on texture and elasticity over weeks, not overnight.

Lactic acid

A mild AHA assist, keeps the finish smooth

Bidens pilosa

2% Bidens pilosa extract — RENOVO's retinol alternative. Encourages the same renewal without retinol's irritation, which is the entire premise of the product.

Aloe leaf juice

Used as the water phase rather than as a claim. Hydrating and calming from the first ingredient down.

Jojoba seed oil

Technically a wax ester, and close enough to skin's own sebum that it absorbs instead of sitting on top. Conditions without the grease.

Sea buckthorn

Orange berry from the Nordic coast, unusually rich in carotenoids and vitamin C. Antioxidant support, and the colour in anything it touches.

Mango seed butter

Organic mango seed butter. Rich and occlusive — the kind of butter that makes an overnight cream actually feel like one.

Hyaluronic acid

Humectant; pulls water into the upper layers and holds it there, so skin reads plump rather than merely damp. Used here at multiple molecular weights so it works at more than one depth.

How to use

Morning and/or evening, on clean skin, before cream. Three or four drops pressed across face and neck. Under BASIS or LEVIS by day, SOMNUS at night; pairs with RENOVO for the full retinol-alternative routine (serum first, cream over). Safe under sunscreen — wear SPF in the morning regardless. Skip it the night you use a stronger peel like ACIES or CORTEX.

Daddy did his time with real retinol — the flaking, the "why is my face on fire," the staying out of the sun like a vampire. Bidens pilosa gets him most of the way there with none of the drama, and in a serum it slides under everything else without a fight. Gentle enough for daily. That's the whole appeal.
Daddy Jo

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